Mobile Marketing via MMS MMS Mobile Marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS (Cellit Mobile Marketing). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message, with the notable exception of the Apple iPhone. Brands are able to both send (Mobile Terminated) and receive (Mobile Originated) rich content through MMS A2P(Application to Person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P . House4Cell A good example of MMS Mobile Originated Motorola’s ongoing campaigns at House of Blues venues where the brand allows the consumer to send their mobile photos to the LED board in real via MMS MMS Mobile Marketing can contain a timed slideshow of images, via MMS MMS Mobile Marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS . Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message, with the notable exception of the Apple iPhone. Brands are able to both send (Mobile Terminated) and receive (Mobile Originated) rich content through MMS A2P(Application to Person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P . A good example of MMS Mobile Originated Motorola’s ongoing campaigns at House of Blues venues where the brand allows the consumer to send their mobile photos to the LED board in via MMS MMS Mobile Marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message, with the notable exception of the Apple iPhone. Brands are able to both send (Mobile Terminated) and receive (Mobile Originated) rich content through MMS A2P(Application to Person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P . A good example of MMS Mobile Originated Motorola’s ongoing campaigns at House of Blues venues where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online. In-Game Mobile Marketing There are essentially four major trends in mobile gaming right now: interactive real-time 3D games, massive multi-player games and social networking games. This means a trend towards more complex and more sophisticated, richer game play. On the other side, there are the so-called casual games, i.e. games that are very simple and very easy to play. Most mobile games today are such casual games and this will probably stay so for quite a while to come. Brands are now delivering promotional messages within mobile games or sponsoring entire games to drive consumer engagement. This is known as mobile advergaming or Ad-funded mobile game. Mobile web marketing Advertising on web pages specifically meant for access by mobile devices is also an option. The Mobile Marketing Association provides a set of guidelines and standards that give the recommended format of ads, presentation, and metrics used in reporting. Google, Yahoo, and other major mobile content providers have been selling advertising placement on their properties for years already as of the time of this writing. Advertising networks focused on mobile properties and advertisers are also available. Mobile Marketing via Bluetooth The rise of Bluetooth started around 2003 and a few companies in Europe have started establishing successful businesses. Most of these businesses offer “Hotspot-Systems” which consist of some kind of content-management system with a Bluetooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed . The likely earliest device built for mobile marketing via Bluetooth was the context tag of the AmbieSense project . More recently Tata Motors conducted one of the biggest Bluetooth Marketing campaigns in India for its brand the Sumo Grande.